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10.01.2008
Гостевая лекция Pleon Talan

В субботу, 22 декабря, в бизнес центре "Форум" происходила гостевая лекция директора по работе с клиентами, Ирины Золотаревич, всемирно известного сетевого агентсва Pleon Talan. Тема доклада: "PR-поддержка вывода продукта на рынок".

Содержание лекции:
1. Выводы PR-инструментов, применяемых при выводе на рынок.
2. Кейсы - интересные идеи и полезный опыт.
3. Практическое задание №1.
4. Работа для мозга. Практическое задание №2.
5. Презентации заданий группами.

В ходе доклада были раскрыты прикладные аспекты вывода продукта, Ирина подготовила практические задания участникам, на которых последние имели возможность тренировать свои деловые качества, в частности способности к PR.

На гостевую лекцию были приглашены участники программ NIMA и выпускники программ. Одна из выпускниц поделилась своим мнением о гостевой лекции:

"Общее впечатление от гостевой лекции очень хорошее! Сразу видно, что Ирина настоящий профессионал в своей сфере. Приятно отметить, что видно, как серьезно она подошла к подготовке презентации и своего выступления – все четко структурировано и подкреплено яркими примерами. Информация очень полезная. Наконец-то, стала более ясна граница между рекламной маркетинговой деятельностью и PR.

На самом деле, вопросов есть очень много и не все остались раскрытыми. Просто в одной лекции невозможно раскрыть их все. Однако Ирина большой молодец, ведь она сделала все от нее зависящее, чтобы раскрыть вопрос кратко, понятно и доступно в отведенные 3 часа. И кроме этого, Ирина постаралась заинтересовать нас PR-ом и постаралась заставить нас проникнуться этим вопросом.


Польза от гостевых лекций – огромная. Это прекрасная возможность получить дополнительные знания и перенять «живой» опыт непосредственно у профессионалов, так сказать «гуру» своего дела."

Ирина Смирнова, выпускница квалификационных программ NIMA, маркетолог компании "Tarkett Украина".