
NIMA Marketing Communications B
[Next start of NIMA Marketing Communications B programm will be on September, 20, 2008. Enrollment will last until 1st of September 08]
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Marketing communications play an important role in every organization. What is optimal way to interact with aim audience? What do Your clients/customers know of Your company and think about? What marketing resources does Your company have and use? What way is it possible to guarantee the balance between marketing plan and marketing communications? The answer for this important questions will influence the success of Your Company in modern competitive world.
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Content of the course:
| • Marketing communications system • Brand policy • Communicational research • Strategy and media planning • Advertising management • Marketing communication instruments • Advertising means choice • Budgeting and marketing planning • Strategic plan of marketing communications • Integrated communications • New channels of communications |
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Spheres of application:
- Integrated communications
- Brand management
- Electronic commerce
- Customer Relationship Management
•Philip Larmett/ Media Vest/ Media-Director / NIMA
•Bert Vukkink / Metro C&C Ukraine / Marketing-Director / NIMA C
•Raymond de la Court / P&G Ukraine / Sales Director / NIMA C
•Angela Poddubnaya / Real Ukraine / Marketing Director / MBA
•Galina Kascheyeva / Fast Food Systems / MBA
•Michael Shuranov / McDonald's Ukraine/Pr-Manager/ CIPR
•Igor Zabulonskiy / Prisma Development / Chief Executive / MBA
•Vladimir Poddubnyi / Meta Vision Consulting / MBA
•Sergey Zavadskiy / INVISTA / Marketing & Sales Consultant /MBA
•Elena Zhytnik / InMind/ Marketing Director / PhD
•Irina Chirkova / Etalonmolprodukt (Milkalliance)/ Marketin Director / MBA
•Yaroslava Kovalenko / ING Bank / Marketing Vice-president /MBA
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NIMA program’ sessions are bind to the examination sessions, which take place twice a year: winter (January-February) and summer (June-July). Duration of the program is 6 months. It consists of 75 obligatory hours and about 15 optional (guest lectures, business simulation, etc.)
Training days
Wednesday from 19-00 to 22-15 (3 hours with coffee-break) Saturday from 10-00 to 13-15 (3 hours with coffe-break)
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Aim audience:
| NIMA Marketing Communications B course is elaborated for speacialists, working in the spheres of advertising, PR, branding, electronic channels of communication and who would like to raise and approve their qualification. | ![]() |
- Theoretical basis in marketing field
- Higher education in fields: marketing, advertising, PR
- No less than two years of approved practical experience in marketing communication field
Exams
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After the program ending, participants take two exams in theory and practice:
1. Theoretical exam of 4 hours duration 2. Presentation and defense of operational marketing communication plan for chosen company |
Cost
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Cost of the program NIMA Marketing Communications B is 2700 EUR *
The program cost is included in:
- Training (75 hours obligatory + 15 hours optional) - Registration for practical and theoretical exam - Books and training manuals used in the program (textbook, additional reading materials and manuals) - Coffee breaks in the intervals between sessions - Participation in guest lectures - Permanent access to e-learning (even after the end of the program) - Program graduates are entitled either to free participation in guest lectures, even after graduation, as well as pretending to the maximum discounts in participating in additional activities of ECCD. - Continued interaction in the Alumni Association (Alumni Network) * Cost include VAT |
- Diploma of Netherlands Institute of Marketing
- Certificate of European Marketing Confederation
- Certificate of Education and Training Centre Netherlands (ETCN)
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Program starts - September 20, 2008. Corporate discount - 3%. Discount for making prepaid tuition fees until 31 August 2008 - 3%.
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The team of the European Centre for Competency Development is glad to answer your questions about programs NIMA, philosophy, organization and content of learning!















